DysonSpot+Scrub™ Ai
A major launch.
Involved from the first idea to release.
Complex technology.
A clear reason to care.
Launching the Dyson Spot+Scrub™ Ai meant introducing a robot that vacuums and washes floors, with AI-powered stain detection at the heart of its story. The creative challenge: turn that technology into a clear, compelling reason to care.
One launch. Every word.
I managed the project from inception through to release, working on all copy across the launch and helping shape the creative strategy. My involvement spanned the early thinking and the finished work, keeping the product story connected as the launch took shape.
Creative strategy
Helped shape the creative strategy behind the release and the way the product story was told.
Launch-wide copy
Wrote all copy on the linked product page and worked across the wider launch, translating the product’s technology into clear communication.
Inception to release
Managed the project through its development and launch, staying involved from the outset to the final release.
The product story, in a voice.
Alongside the web copy and wider launch work, I wrote the voiceover copy for the Dyson Spot+Scrub™ Ai TV advert.
Dyson Spot+Scrub™ Ai / TV advert · Voiceover copy Watch on YouTube ↗
The words, in context.
I wrote all the copy on the linked Dyson product page, from the opening headline and feature explanations to the detailed FAQs. These screenshots show selected examples on the live site.
Screenshots of the live Dyson UK page, captured 28 October 2026. Page design and imagery © Dyson. Pricing and other live-site information are shown as captured.