1 WAY UP
Two riders. One ambition.
A story with somewhere to go.
1 Way Up / Official trailer · Watch on Vimeo ↗
The story behind the trailer /
More than a race.
1 Way Up follows two young London BMX riders on their journey to the World Championships. Their ambition gives the film its momentum; the lives behind it give the story its stakes.
The idea, the words and the delivery.
For MTV, I created all the copy and creative across the trailer, contributed ideas for the edit and produced the trailer. My involvement connected the creative thinking with the way the story was shaped and delivered on screen.
Creative & copy
Created all trailer copy and creative, shaping how the film was introduced to its audience.
Edit ideas & production
Contributed ideas for the editing and produced the trailer, bringing the creative through to delivery.